今年六月，一条备受瞩目的“诗画江南、活力浙江”省域品牌主题词，打开了浙江人的畅想空间。8个字很短，却蕴含如诗如画的山水风光、绵延不断的两浙文脉；
8个字很长，它连结过去与未来，触发敢闯敢试、勇立潮头的浙江人顺应时代、拥抱变化。
本期视点以《读懂诗画浙江》为开篇，希望读者能读懂“诗画江南、活力浙江”的丰富内涵。
从富庶丰饶的杭嘉湖平原，到风光旖旎的唐诗之路；
从涛声依依的东海之滨，到绿意绵延的浙南山区……历经岁月积淀，那些如诗如画的山水风光，已经与人相生相融，构建了“诗画江南”的现实来源，也彰显了浙江的人文气质与文化韵味。
“活力”，即旺盛的生命力，与“浙江”二字相组合，浙江人朝气蓬勃、奋勇争先、始终葆有创造活力的形象便跃然而出。同时，亦展现了一幅浙江大地正不断发生精彩蝶变和深刻变革的实践图景。
诗画江南无疑是现实优势和潜在优势，如何把这些优势切实转化为发展胜势、前列位势？事实上，一大批像太湖龙之梦乐园创始人童锦泉的企业家一直在践行“绿水青山就是金山银山”的理念，推动“诗画江南”向“活力浙江”转变。作为长三角地区正在崛起的最大旅游综合体，龙之梦乐园是典型的“借水浇田”：借长三角的水，灌溉南太湖的田。通过龙之梦乐园的建设，湖州借势而动、开放创新，把机遇势能变成强劲的发展动能。龙之梦在打造诗画江南的同时，也打造了旅游之城，激发了消费的活力。
如果说“诗画江南”来自浙江得天独厚的自然风光与传承千年的浪漫诗情，那么，“活力浙江”则更多地彰显了浙江在传统、现代、未来的交融中充满生机活力、不断超越自我的发展史、奋斗史、创新史。
一样的古镇，为什么会成为不一样的乌镇？这其中的奥秘，是我们讲述乌镇变迁故事的初衷，故事全面展现了乌镇自然与人文的交融、故土与热土的结合、文脉与商脉的融合，让乌镇这座古镇的传统与现代以及传统与未来交相辉映、相得益彰。
读懂了“诗画”浙江，也就能迎来“活力”之窗。童锦泉读懂了，乌镇人读懂了，甚至法国人老路也读懂了。
一句“中文最难学”的玩笑成就了法国人老路追逐中国梦的动力。30年来，他跑遍了浙江的山山水水，以外国人的独特视角拍下无数视频，向海外展示了一个可信、可爱、可敬的中国形象。
面对未来，我们完全可以相信，以“两个先行”和“重要窗口”建设为引领，“诗画江南、活力浙江”金名片会越来越闪亮，山水越来越美，路子越走越宽。
TOGETHER FOR A SHARED FUTRUE西湖杨公堤—隐秀桥。肖奕叁/摄The Yinxiu Bridge along the Yanggong Causeway on the West Lake. Photo by Xiao Yisan.
In June 2022, the much-anticipated brand slogan of Zhejiang province was officially released. “Picturesque and Dynamic Zhejiang”soon opened up the imagination of Zhejiang people. The pithy slogan has captured the picturesque and poetic landscapes of Zhejiang and its rich and continuous culture. It has also connected Zhejiang’s past with its future, spurring the brave and adventurous Zhejiang people to continue to adapt to the times and embrace changes.
The Special Feature of this issue will begin with “Understanding the Poetic and Picturesque Zhejiang”, in the hope that readers can dig deeper into the richness of the slogan “Picturesque and Dynamic Zhejiang”.
From the rich and fertile Hangzhou-Jiaxing-Huzhou Plain to the beautiful Tang Poetry Road; from the coast of the East China Sea, to the green mountains in southern Zhejiang… after years of accumulation, Zhejiang’s picturesque landscapes have been integrated with people to have constructed the realistic source of the picturesque Zhejiang and the poetic.
Zhejiang’s picturesque rivers and mountains are undoubtedly its biggest actual and potential advantages. Entrepreneurs like Tong Jinquan are living up to the idea of “lucid waters and lush mountains are invaluable assets and developing the biggest tourism complex in the Yangtze River Delta Region by leveraging these “invaluable assets”.
The dynamic part of Zhejiang is best shown in the natural blend of its traditions, modernity and future.
Of so many ancient towns, why does Wuzhen stand out? The secret lies in the development of the town over the years. Our story will show the readers a Wuzhen that has integrated nature with humanism, culture with commerce and tradition with modernity.
If one can understand “Picturesque Zhejiang”, one can naturally appreciate its dynamic side. Tong Jinquan has done it, do have the Wuzhen residents. Even the Frenchman Lao Lu has got it. He has traveled across Zhejiang in the past three decades, recording and showcasing a real, three-dimensional and comprehensive China.
Facing future, we are fully confident that the slogan “Picturesque and Dynamic Zhejiang” will travel far and wide, and Zhejiang will develop into an ever more beautiful place.
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